After we've met with you, we'll begin the discovery phase to flesh out the structural and technical details of your site. This is when we'll decide on the architecture of the site, create the site map, gather as much data as we can on your user base, and plan any custom functionality or site add-ons you'd like implemented in the project. The discovery phase is essential to planning complex sites and ensures a smooth workflow.

Once we've agreed on the technical specifics, price point, and timetable for the project, we can begin designing the website. Depending on the complexity of the site and the clarity of the client's vision for their brand and online representation, there may be multiple stages to the design phase. We begin creating most websites with a low-fidelity prototype to confirm structure and usability, followed by a high-fidelity prototype to determine color palette, fonts, and image placement. Throughout this process, we send updates to clients to confirm that our vision for the site aligns with theirs to minimize surprises and maximize satisfaction. Once the prototype phase is completed, we finalize our designs for client approval and move on to the development phase.

With the website's structure and design finalized, it's time to start building. From here, our in-house developers begin implementing the design team's specifications into the website. This process may vary in complexity and length depending upon the composition of the website. We'll also integrate any extensions or custom features that the website requires, such as Real Estate IDX support or an online store for an eCommerce website. As we work, we keep clients updated by email, call, or meeting so they can keep track of our progress.

Once we've reviewed the new site with the client and received final approval, it's time for launch! We'll perform final quality control checks, confirm all links and site functions are working properly, test analytics tracking, connect the domain, and release the site for the world to see! We'll also onboard any staff on the client's team that need edit or administrator access to the site so they can do their jobs right from the get-go.