The Park Shark team wanted a custom app to help commuters in the booming city of Austin, TX, find convenient parking, while also empowering local businesses to monetize their unused parking spots. X Factor crafted a brand and website for Park Shark, and is actively developing the app itself for Android, IOS, and desktop.

X Factor created a custom brand for Park Shark, with a focus on unique and fun design that captures the brand’s slogan: “Less Hunting, More parking.” This meant lots of vibrant colors, ocean aesthetic, and even utilizing the infamous “JAWS” font. Park Shark’s brand was used everywhere from the website and app, to print collateral and social media applications and mail blasts.

We designed a branded, mobile-first website that highlights key features of the app. It serves as a resource for customers and hosts alike to sign up for the newsletter and stay in the know as the app is being developed for Android, IOS, and desktop.

Park Shark is currently in development. But if you’d like a sneak peak of what’s to come, take a look at the screenshots below!