With over 40,000 active members, Saint William Catholic Church needed a professional and comprehensive online presence to keep their parishioners informed and their staff organized. We worked closely with St. William staff to replace their legacy site with a fresh, modern, mobile-first redesign that would serve them well for years to come.
Website Redesign
The St. William staff wanted to replace their old website with a custom, multi-lingual website designed specifically for their parishioners. This involved a thorough pre-production process during which we met with all major stakeholders to gain a greater understanding of their needs and expectations for the new site. We spoke with parishioners, staff, and leadership of 10 different departments to gain a strong understanding of their unique perspectives. These discussions revealed a number of key takeaways:
Navigation
The legacy site’s navigation structure was inadequate and would need to be completely overhauled with new pages and categories to organize content more effectively.
Content
Much of the legacy site’s content was outdated and poorly organized. This meant that the new site’s content would need to be re-developed and given a consistent voice throughout.
Multi-Lingual
The new site would need to be multi-lingual to serve the Spanish-speaking community.
Donations
Parishioners struggled to donate money to the church through the legacy website, so the new site would need to simplify the giving process significantly.
The resulting website would be a 255-page, mobile-first, multi-lingual, easy-to-use site that catered to the needs of a broad range of stakeholders. Content was highly organized and much more focused, only featuring the information parishioners needed to find online, and funneling them to specific staff through contact forms for everything else.
Before
After
Dynamic Translation
A significant percentage of parishioners at St. William speak Spanish as a first language, so having a multi-lingual site was a must. We created a site that dynamically translates all copy of the 255-page website to custom-written Spanish text at the click of a button.
Online Donations
Online giving was streamlined significantly, with stronger visual prompts and new payment options added. Our custom-built Venmo giving button automatically connects parishioners to the St. William giving portal in the app on their mobile phone, or auto-downloads it for them if they don’t have it already. All other giving options are handled directly through the site rather than forwarding users to a third-party site.
Before
After
Client Testimonial
Ana-Cristina Gonzalez
COO, St. William Catholic Church
Parish with over 40,000 active members
“X Factor took our ideas in what we dreamt about a website and made them a reality. They were able to take our old website with too much content and an outdated platform and convert it into a clean, organized site that better served our organization.”
“This was not an easy undertaking, but Anthony and his team tackled each step with intentionality and precision, while also following an aggressive timeline. X Factor is a highly professional team that takes time to listen to the needs of their client and implements them into a usable format. We highly recommend working with this team!”
Results
255-Page
Multi-lingual
Website
1 Million Page
Requests / Year,
Sustained
Visitor
Bounce Rate
of 6%
(Yes, for real)
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