The Big Rig team wanted to build a new brand that resonated with their primary audience: Truckers of America’s heartland. This meant designing a new logo, marketing collateral, hats, shirts, and a new website that appealed to clients in the trucking industry

Big Rig wanted a logo that would look great on any medium: computer and mobile screens, marketing materials, hats, shirts, and much more. X Factor created a custom logo and branding materials that proudly displays the stars and stripes, and can be applied to any material or surface. New Insureds even get a free Big Rig branded hat upon first signing on!

Big Rig wanted to replace their old template website with a custom, multi-lingual website designed specifically for their brand and customer base. Because their users spend long hours on the road and away from a computer, the site needed to be easy to use and mobile friendly. It was also essential that their site visually reflect their ties to central Texas by utilizing local photography.

We replaced the legacy template site completely with a simple and sleek design that would be easy to navigate on mobile. The clutter of the old homepage was replaced with a more vertical layout that emphasized scrolling instead of packing excess content in to one place. Load times were also significantly decreased to clients on the go.

A significant percentage of truckers in Texas speak Spanish as a first language. This made having a multi-lingual site a must for Big Rig. We created a site that dynamically translates all text to custom-written Spanish copy at the click of a button to help Big Rig more effectively serve their Spanish-speaking customers customers.